The SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.
Flattop Technology for Quiet, Reliable Shifting: SRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.
Engineered for Modern Road and Gravel Drivetrains: The Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.
Built for Durability With Reduced Weight: Hard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.
Available in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.
MADOVERBIKING (MOB) is not a manufacturer of products that are sold on the website. MOB is only a reseller/retailer/e-tailer selling brand products via distributors.
The warranty is as per the manufacturer and is covered by them.
However, MOB will only facilitate the warranty and claim process and will still ensure that you best utilize your investments and we help solve your queries & defective products as earliest as possible.
The Warranty Policy is different for different brands and is covered by the manufacturer and shall be applicable in the Indian subcontinent only. We have summarized the policies by various brands, and categories.
|
Brand/Category |
Warranty Duration |
|
Electronics |
Standard Brand Warranty*
|
| Maintenance | No warranty |
|
Accessories |
Standard Brand Warranty* |
| Apparels | No warranty unless the product is received in a damaged condition |
| Tires/Tubes | No warranty unless the product is received in a damaged condition |
|
Components |
Standard Brand Warranty* |
Warranty excludes
Brand warranty does not cover Product breakage, scratches, damages caused by accident, mishandling, negligence, shock, tampering and loss of components or accessories, improper use or storage of the product; unauthorized modifications or repairs; or normal wear & tear.
Warranty conditions
- This warranty will automatically terminate on the expiry of the warranty period.
- This warranty is valid only when purchased through madoverbiking.com
- The decision of the company (manufacturer/distributor) the nature of the defects and applicability of the warranty will be final.
- The company (manufacturer/distributor) will, in no event be liable or obligated for the payments/refund of any special incidental or consequential damages
Warranty Requirements
Please ensure all three requirements below are met for us to process your warranty claim:
- Please email/WhatsApp us the pictures of the product to be duly validated to support@madoverbiking.com/ 9315376395 along with the order ID/invoice.
- Serial number is mandatory for Melian products. Without a valid serial no., warranty claims will not be processed
- Pack all the products properly in One single box to avoid any transit-related damage.
- Please send back all accessories received along with the product to avoid any delays in the claim.
Please note that we do not cover return shipping costs for inbound warranty claims.
Standard Brand Warranty* - Warranty not explicitly mentioned by manufacturer, but can be discussed on a case-to-case basis. You may visit their respective website for further details.
We are still adding a lot of products and If you can't find any product, just message us on our whatsapp no. here and we will get it arranged for you
You can also email us at support@madoverbiking.com or call us at 9315376395
The SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.
Flattop Technology for Quiet, Reliable Shifting: SRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.
Engineered for Modern Road and Gravel Drivetrains: The Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.
Built for Durability With Reduced Weight: Hard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.
Available in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.
MADOVERBIKING (MOB) is not a manufacturer of products that are sold on the website. MOB is only a reseller/retailer/e-tailer selling brand products via distributors.
The warranty is as per the manufacturer and is covered by them.
However, MOB will only facilitate the warranty and claim process and will still ensure that you best utilize your investments and we help solve your queries & defective products as earliest as possible.
The Warranty Policy is different for different brands and is covered by the manufacturer and shall be applicable in the Indian subcontinent only. We have summarized the policies by various brands, and categories.
|
Brand/Category |
Warranty Duration |
|
Electronics |
Standard Brand Warranty*
|
| Maintenance | No warranty |
|
Accessories |
Standard Brand Warranty* |
| Apparels | No warranty unless the product is received in a damaged condition |
| Tires/Tubes | No warranty unless the product is received in a damaged condition |
|
Components |
Standard Brand Warranty* |
Warranty excludes
Brand warranty does not cover Product breakage, scratches, damages caused by accident, mishandling, negligence, shock, tampering and loss of components or accessories, improper use or storage of the product; unauthorized modifications or repairs; or normal wear & tear.
Warranty conditions
- This warranty will automatically terminate on the expiry of the warranty period.
- This warranty is valid only when purchased through madoverbiking.com
- The decision of the company (manufacturer/distributor) the nature of the defects and applicability of the warranty will be final.
- The company (manufacturer/distributor) will, in no event be liable or obligated for the payments/refund of any special incidental or consequential damages
Warranty Requirements
Please ensure all three requirements below are met for us to process your warranty claim:
- Please email/WhatsApp us the pictures of the product to be duly validated to support@madoverbiking.com/ 9315376395 along with the order ID/invoice.
- Serial number is mandatory for Melian products. Without a valid serial no., warranty claims will not be processed
- Pack all the products properly in One single box to avoid any transit-related damage.
- Please send back all accessories received along with the product to avoid any delays in the claim.
Please note that we do not cover return shipping costs for inbound warranty claims.
Standard Brand Warranty* - Warranty not explicitly mentioned by manufacturer, but can be discussed on a case-to-case basis. You may visit their respective website for further details.