{"product_id":"sram-chain-force-e1-purple-12-speed-114-links-00-2518-072-012","title":"SRAM BICYCLE CHAIN | FORCE E1 - 12 SPEED - PURPLE","description":"\u003cp\u003eThe SRAM Force E1 Purple 12 Speed Chain is built for riders who demand performance without compromise. Lighter, stronger and more durable than previous generations, it adds a bold visual edge while delivering proven drivetrain efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlattop Technology for Quiet, Reliable Shifting: \u003c\/strong\u003eSRAM’s Flattop technology creates a narrower, stronger chain profile that runs quieter and lasts longer. This design improves chain strength while ensuring smooth, precise shifts across long rides and repeated gear changes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for Modern Road and Gravel Drivetrains: \u003c\/strong\u003eThe Force chain is fully compatible with 12-speed road and 13-speed gravel cassettes, making it a versatile choice for performance-focused builds. Its design supports consistent engagement and reliable power transfer under load.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for Durability With Reduced Weight: \u003c\/strong\u003eHard chrome–plated inner link plates and rollers significantly reduce wear and extend service life. Cut-outs in both inner and outer plates lower overall weight without sacrificing strength, helping maximize drivetrain efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 114 and 126 link options, the chain includes a Flattop PowerLock for secure, tool-free installation. Designed to perform ride after ride, it’s the ideal upgrade for fast, reliable shifting style.\u003c\/em\u003e\u003c\/p\u003e","brand":"SRAM","offers":[{"title":"114","offer_id":47371520376884,"sku":"00.2518.072.012","price":8490.0,"currency_code":"INR","in_stock":true},{"title":"126","offer_id":47371520409652,"sku":"00.2518.072.013","price":9090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/1504\/8756\/files\/SRAM-BICYCLE-CHAIN-FORCE-E1-12-SPEED-PURPLE.png?v=1775234541","url":"https:\/\/www.madoverbiking.com\/products\/sram-chain-force-e1-purple-12-speed-114-links-00-2518-072-012","provider":"MADOVERBIKING","version":"1.0","type":"link"}